After Carlton Foods Evaluated Many Cereal Product Ideas and Before

question 35

Multiple Choice

After Carlton Foods evaluated many cereal product ideas and before any prototype was developed, the cereal company selected three ideas to present to a group of consumers. The consumer group was asked to evaluate the three product ideas in terms of their market acceptance and marketability. This stage of new product development is called:

• A) test marketing.
• B) concept testing.
• C) business analysis.
• D) idea screening.
• E) concept development.

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Definitions:

Labor Problem

Issues and conflicts arising from the employment relationship, including disputes over wages, working conditions, and workers' rights.

Regulating Globalization

The process of implementing policies and rules at an international level to manage the effects and expansion of global economic integration.

Exploitation

The act of taking advantage of individuals or resources unfairly for one's own benefit, particularly in a work context.

European Works Council

An institution established to provide a platform for consultation and information exchange between management and employees in multinational companies operating within the European Union.