Of the Five Adopter Groups, the Innovators Are the Most

question 77

True/False

Of the five adopter groups, the innovators are the most influential in terms of its potential to influence opinion and speed up rates of diffusion.

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Definitions:

Competition

The rivalry among businesses to attract customers, which can drive innovation and improve quality and service.

Cooperation

Cooperation is the collaborative effort of individuals or groups to achieve a common goal, characterized by mutual assistance and the sharing of resources or responsibilities.

Company Goals

The objectives or targets an organization aims to achieve, guiding its strategies, operations, and measures of success.

Ethical Behavior

Conduct that aligns with accepted standards of moral principles and values, such as honesty, fairness, and integrity.