Although Many Members of the Public Dislike the Use of Intentional

question 104

Multiple Choice

Although many members of the public dislike the use of intentional misspellings in brand names, such as "Weet" (as in Weet Bix) , "Lite" (as in Yoplait Lite) and "Rite" (as in Diet Rite) , marketers continue to use misspelt words in brand names because:

• A) they are distinctive and easy to register.
• B) they readily translate into foreign languages and international markets.
• C) they are difficult for competitors to copy.
• D) they are easy to remember and suggest something about the product benefits.
• E) they are short and easy to recognise.

Appreciate the psychological impact of report organization patterns on reader perception and decision-making.

Understand different patterns of report organization and their applicability based on report objectives and audience's disposition.

Learn to organize and write effective business reports, including feasibility reports, justification reports, proposals, and others.

Recognize the importance and use of transitions in maintaining the flow and clarity of reports.

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Definitions:

Machine-Hours

A measure of the amount of time machines are used in the production process, often related to the allocation of manufacturing overhead.

Direct Labor-Hours

The total hours of labor directly involved in the production of goods or services, used as a basis for assigning labor costs to products.

Forming

A manufacturing process that involves shaping and combining materials to create a product.

Customizing

The process of modifying products or services to meet specific customer needs or preferences.