Which of the Following Statements Does NOT Accord with a Service-

question 19

Multiple Choice

Which of the following statements does NOT accord with a service- dominant logic?

• A) Products and services are fundamentally different in terms of customer value.
• B) Communicative interaction enables relationships and value to develop over time.
• C) Value is co- created through the interactions between customers, suppliers and other market actors.
• D) Customers make their own judgements of value through the benefits delivered by a service or a product.
• E) Marketers offer value propositions; consumers create value- in- use.

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior conditioning.

Tone

The quality or character of sound, or the attitude expressed in writing or speech, conveyed through the choice of words and style.

Air Puff

A method often used in psychological experiments to deliver a quick burst of air as a stimulus or to measure blink reflexes.

Conditioned Response

A response that is taught in reaction to a stimulus that was once neutral but has become linked with a stimulus that naturally evokes a response.