Which of the Following Is NOT One of the Ways

question 126

Multiple Choice

Which of the following is NOT one of the ways a company can increase its business?

• A) Add more product versions to each product and thus deepen the product mix.
• B) Provide additional layers of product augmentation.
• C) Lengthen the existing product lines.
• D) Add new product lines, thus widening its product mix.
• E) Pursue more product line consistency.

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Definitions:

Quality Goals

Objectives set related to the standards of products or services, aiming at meeting or exceeding customer expectations.

Dr. Pepper Snapple Group

A leading producer of flavored beverages in North America and the Caribbean, offering more than 50 brands in its portfolio.

Contribution Margin

The amount by which sales revenue exceeds variable costs of a product, indicating the contribution of sales to covering fixed costs and generating profit.

Market Share

The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales in that market.