Which of the Following Is a Risk Attached to a Downward

question 25

Multiple Choice

Which of the following is a risk attached to a downward stretch in the product line?

• A) The company's dealers may not be willing or able to handle the lower- end products.
• B) A low- end item might damage the company's quality high- end image and reputation.
• C) A low- end item might provoke competitors to counteract by moving into the higher end.
• D) all of the above
• E) none of the above