Every Time the Coca- Cola Company Introduces a New Type

question 88

Multiple Choice

Every time the Coca- Cola Company introduces a new type of cola beverage, Coke Original loses sales. When Diet Coke was released it resulted in a loss of sales to the original. When Coke Zero was launched, it took sales away from both Coke Original and Diet Coke. This loss of sales, as a direct result of a line extension strategy, is known as:

• A) derived demand.
• B) flanking brand.
• C) fighting brands.
• D) brand cannibalization.
• E) portfolio planning.

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Definitions:

Sensory Memory

The shortest-term element of memory, which allows individuals to retain impressions of sensory information after the original stimuli have ended.

Sequential Memory

Sequential memory involves the ability to remember and reproduce sequences of items or events in the order they were experienced.

Long-term Memory

A type of memory capable of storing large amounts of information for potentially unlimited durations.

Sensory Memory

The shortest-term element of memory, it allows individuals to retain impressions of sensory information after the original stimuli have ended.