Which of the Following Purchase Situations BEST Describes the Core

question 16

Multiple Choice

Which of the following purchase situations BEST describes the core product?

• A) Tatiana eats at McDonalds because she likes the value meal deals.
• B) Deng buys a bicycle because he needs transportation.
• C) James buys the Sunday newspaper because he likes the free TV guide that comes with the host paper.
• D) Marla stays at Marriot Hotels because she likes the gym and sauna.
• E) Alvin shops at The Limited chain because he likes the style of clothes on offer.

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