Price- Cutting, as a Means of Delivering Superior Value, Rarely

question 29

Multiple Choice

Price- cutting, as a means of delivering superior value, rarely delivers long-term value. Which of the following is NOT one of the disadvantages normally associated with price- cutting?

• A) Price- cuts are easily imitated by competitors.
• B) Price- cuts are too difficult to implement.
• C) Price- cuts in the wrong places can damage customer relationships.
• D) Price- cuts may not be sustainable in the long term.
• E) Price- cuts can erode brand image.

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Definitions:

Prothrombin Time

A blood test that measures how long it takes blood to clot, used to assess the efficiency of the clotting mechanism.

Seconds

The basic unit of time in the International System of Units (SI), equivalent to 1/60th of a minute.

Venipuncture

The process of puncturing a vein with a needle to draw blood or administer medication.

Buffy Coat

The layer between the packed red blood cells and plasma in a centrifuged blood sample; this layer contains the white blood cells and platelets.