Which of the Following Statements About an Effective Value Proposition

question 44

Multiple Choice

Which of the following statements about an effective value proposition is/are correct?

• A) It should differentiate a brand from its competitors.
• B) It will need to be changed periodically.
• C) It is likely to be copied by competitors.
• D) It should answer the question, "Why should a customer buy your brand rather than competitors' brands?"
• E) All of the above are correct.

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Definitions:

Sensory Memory

The immediate, very brief recording of sensory information in the memory system.

Fleeting

Something that happens for a very short time; brief or transient.

Encoded

The process by which information is transformed into a format that can be stored and used in memory.

Explicit Memory

Memory of facts and experiences that one can consciously know and “declare.” (Also called declarative memory.)