Companies Address Needs by Putting Forth A________ , a Set

question 46

Multiple Choice

Companies address needs by putting forth a________ , a set of benefits that they offer to customers to satisfy their needs.

• A) brand
• B) demand
• C) deal
• D) marketing plan
• E) value proposition

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Definitions:

Corporate System

A structure or framework that defines the practices, policies, and organizational arrangements of a corporation.

Consumer Needs

The essential requirements that consumers seek to fulfill with products or services, including functional, emotional, and social needs.

Cultural Form

Indicates the various expressions and manifestations of culture, including art, music, literature, and traditions, which embody the values and norms of a society.

Lifestyle

The interests, opinions, behaviors, and behavioral orientations of an individual, group, or culture.