Price- Cutting, as a Means of Delivering Superior Value, Rarely

question 29

Multiple Choice

Price- cutting, as a means of delivering superior value, rarely delivers long-term value. Which of the following is NOT one of the disadvantages normally associated with price- cutting?

• A) Price- cuts are easily imitated by competitors.
• B) Price- cuts are too difficult to implement.
• C) Price- cuts in the wrong places can damage customer relationships.
• D) Price- cuts may not be sustainable in the long term.
• E) Price- cuts can erode brand image.

---

Definitions:

Fulfillment

The process of receiving, packing, and shipping orders for goods to customers.

TPS

Transaction Processing System; a computerized system that performs and records daily routine transactions necessary to conduct business.

Real Time

The processing of data or the delivery of information immediately after collection, without noticeable delay, allowing for immediate action or response.

Ziosk

A brand name for a tablet-like device used in restaurants that allows customers to order food, pay their bill, and entertain themselves while waiting.