The Value of an Entire Stream of Purchases That the Customer

question 31

Multiple Choice

The value of an entire stream of purchases that the customer would make over a lifetime of patronage is known as:

• A) customer cash flow.
• B) customer revenue expectancy.
• C) customer lifetime value.
• D) customer re- purchase propensity.
• E) none of the above

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Definitions:

Income Taxes

Income taxes are taxes levied by governments on the profit of companies and income of individuals, subject to diverse regulations and rates.

LIFO Advantage

A financial benefit that comes from using the Last In, First Out method of inventory valuation, often resulting in lower taxes in periods of inflation.

Rising Prices

A situation in an economy where the general level of prices for goods and services is increasing, often referred to as inflation.

Holding Gains

Holding gains are the increased values of assets that a company holds, realized when the asset is sold or revalued.