Examlex
If an increase in ROA is the result of borrowing at high interest rates, investors could well interpret negative leverage as reflecting good news.
Reinforcement
In the context of behavior, it is the process of encouraging or establishing a pattern of behavior through rewards or consequences.
Stimulus Discrimination
The ability of an individual to differentiate between similar stimuli and respond appropriately to each, often used in marketing to distinguish a brand from its competitors.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, leading to alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.
Selective Retention
The tendency of individuals to remember more information that is personally meaningful to them while forgetting irrelevant information.
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