The Company That First Put Pay-Per-Click Advertising on Third-Party Sites

question 2

Multiple Choice

The company that first put pay-per-click advertising on third-party sites was ________.

• A)Yahoo!
• B)Goto.com
• C)MSN/Microsoft
• D)Google

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Definitions:

Marginal Utility

The incremental enjoyment or value obtained from consuming an extra unit of a good or service.

Income-Consumption Curve

A graph that shows how a consumer's optimal bundle of goods changes as their income changes, all else being constant.

Marginal Utility

The change in satisfaction or utility gained from consuming an additional unit of a good or service.

Utility Maximizing

The process by which individuals select the mix of goods and services that maximizes their satisfaction or utility, given their budget constraint.