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Luis Works as a Marketing Manager for a Consumer Products

question 76

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Luis works as a marketing manager for a consumer products company. He feels strongly about the product lines he manages and is dedicated to the company's mission and ideals. Luis' product lines are among the best sellers in the company. According to the Q12, Luis is classified as ________.


Definitions:

Quasi-experimental Research

A research method that seeks to establish a cause-and-effect relationship, without the full control or random assignment found in true experimental designs.

Preexisting Groups

Groups that have been formed before the implementation of a study, not generated by random assignment or manipulation by the researcher.

Random Assignment

A method of assigning individuals or units to different groups in an experiment using randomization to ensure every participant has an equal chance of being placed in any group.

Independent Variable

A variable whose variation does not depend on that of another, often manipulated by the researcher to determine its effect on a dependent variable.

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