With a Global Strategy for Conducting Business Internationally, a Company

question 106

Multiple Choice

With a global strategy for conducting business internationally, a company competes ________.

• A)primarily on the basis of price while selling a standardized product
• B)primarily by customizing or differentiating its product to meet unique local needs, tastes, or preferences
• C)primarily by offering a customized product while simultaneously selling at the lowest possible price
• D)primarily by offering a homogeneous product while simultaneously selling at a high price

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Definitions:

Complex Purchase

Purchasing decisions that involve extensive research and consideration due to factors like high cost, long-term commitments, or personal importance.

Sales Promotion

A set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product.

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.

Summary Close

A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.