The ________ Is the Strategic Combination of Tools Used to Reach

question 113

Multiple Choice

The ________ is the strategic combination of tools used to reach targeted customers to achieve marketing objectives.

• A)marketing mix
• B)marketing toolbox
• C)sales pitch
• D)promotional mix

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Definitions:

Microloans

Small loans offered to people with little to no credit history or collateral, typically aimed at enabling entrepreneurship or self-employment in developing countries.

Collateral

Assets pledged by a borrower to secure a loan or other credit, and subject to seizure in the event of default.

Social Venture Capitals

Investment funds that provide capital to businesses making a positive impact on social issues, focusing on both financial returns and social outcomes.

Triple Bottom Line

An accounting framework that incorporates three dimensions of performance: social, environmental, and financial.