A Bag of Snack Food Is Bright and Colorful and Says

question 11

Multiple Choice

A bag of snack food is bright and colorful and says, "Fritos." This is an example of a(n) ________ brand.

• A)family
• B)manufacturer's
• C)individual
• D)co-brand

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Definitions:

Attribution

The process by which individuals explain the causes of behavior and events, typically as being either internally (personally) or externally (situationally) driven.

Primary Drive

refers to the innate biological instincts, such as hunger and thirst, that motivate behavior required for survival.

Response Characteristic

A specific reaction or behavior exhibited by an individual in response to a stimulus or situation.

Primacy Effect

The tendency to remember information at the beginning of a list better than the information that follows.