A Company That Charges a High Price to Invoke Perceptions

question 103

Multiple Choice

A company that charges a high price to invoke perceptions of high quality is using ________ pricing.

• A)psychological
• B)prestige
• C)dynamic
• D)reference

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Definitions:

Informal Leadership

Leadership that emerges within a group without formal recognition, often based on personal qualities and respect among peers.

Influential

Having great influence on someone or something.

Implicit Followership Theories

Are preconceived notions about prototypical and antiprototypical followership behaviors and characteristics.

Prototypical

Representing the typical qualities of a certain category or class, serving as a standard or model.