All of the Following Are Steps in New Product Development

question 58

Multiple Choice

All of the following are steps in new product development EXCEPT ________.

• A)product analysis
• B)idea screening
• C)brand awareness
• D)commercialization

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Definitions:

Attention-Getting Devices

Techniques used in communication to capture the audience's attention at the beginning of a message or presentation.

Persuasive Memos

Written communications intended to influence or convince the reader about a particular action or decision.

Routine Messages

Standard or repetitive communications that convey regular, day-to-day information within the operations of an organization or between individuals.

Natural Resistance

Natural resistance refers to the innate ability of an organism to fend off diseases, pests, or various environmental stresses without the assistance of modern scientific methods.