An Advertising Campaign That Attempts to Sell a Product to a New

question 91

Multiple Choice

An advertising campaign that attempts to sell a product to a new subgroup of the existing market is an example of ________.

• A)creating a new use
• B)repackaging
• C)repositioning
• D)extended technology

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Definitions:

Selling Price

The amount of money for which a product or service is sold to customers.

Markup

The amount added to the cost price of goods to cover overhead and profit, determining the selling price.

Total Cost Method

A cost-plus method of price setting in which all the costs of manufacturing the product plus the selling and administrative expenses are included in the cost amount to which the markup is added.

Manufacturing Cost

The total expense incurred in the process of producing a product, including direct labor, direct materials, and overhead costs.