When Competition for Customers Became More Intense During the Sales

question 48

Multiple Choice

When competition for customers became more intense during the Sales Concept Era, businesses began to ________.

• A)undertake aggressive sales tactics to "push" their products
• B)focus on quality control measures to produce better quality products
• C)use marketing concepts from an earlier era
• D)take advantage of opportunities to market on the Internet

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Definitions:

Job Standards

The criteria and guidelines that define the quality, performance, and outcomes expected for a particular job or position.

Work Rules

Standards and guidelines established within a workplace governing employee conduct, performance expectations, and operational procedures.

American Federation of Labor

A national federation of labor unions in the United States, established in 1886, focusing on skilled workers' rights and interests.

National War Labor Board

A government agency established during World War I and again during World War II to mediate labor disputes and prevent strikes that could disrupt production in wartime industries.