Marketing Has Evolved Over Which Four General Eras

question 23

Multiple Choice

Marketing has evolved over which four general eras?

• A)innovation, production, sales concept, customer relationship
• B)production concept, production, sales concept, marketing concept
• C)production concept, sales concept, marketing concept, customer relationship
• D)innovation, production concept, sales concept, marketing concept

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Definitions:

Creativity

The use of imagination or original ideas to create something; inventiveness.

Innovation

The creation and development of a new product or service.

Participation Error

The bias or error that can occur in research or decision-making processes when not all relevant parties are included or accurately represented.

Framing Error

The tendency to highlight certain aspects of a situation depending on whether they are positive or negative to solve a problem while ignoring other aspects.