When Competition for Customers Became More Intense During the Sales

question 48

Multiple Choice

When competition for customers became more intense during the Sales Concept Era, businesses began to ________.

• A)undertake aggressive sales tactics to "push" their products
• B)focus on quality control measures to produce better quality products
• C)use marketing concepts from an earlier era
• D)take advantage of opportunities to market on the Internet

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Definitions:

Earnings and Profits

A measure used for tax purposes, representing a corporation's net income plus or minus certain tax-preferred items.

Cash Dividend

A payment made by a corporation to its shareholders, usually in cash, out of its profits or reserves.

Basis

The amount of investment in property for tax purposes, used to calculate gain or loss upon sale or disposition of the property.

Subchapter S

A designation of corporation that meets specific Internal Revenue Service criteria, allowing it to be taxed as a pass-through entity, avoiding double taxation.