Galaxy Lighting Is a New Company Creating Chandeliers Specifically to Be

question 70

Multiple Choice

Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies. Since its potential customers are very narrowly defined, it must undertake ________ to focus its marketing efforts.

• A)niche marketing
• B)situational analysis
• C)careful analysis of statistics
• D)a search for the appropriate distribution channel

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Definitions:

Total Overhead

The sum of all indirect costs incurred by a company, including administrative expenses, depreciation, and utilities.

Factory Wages Payable

An account that represents the amount of wages owed to factory workers for work performed that has not yet been paid.

Factory Payroll

The total compensation, including wages, salaries, and benefits, paid to employees working within a manufacturing facility.

Direct Labor

Refers to the wages and benefits given to employees who are directly involved in the production of goods or services.