Examlex
Which of the following is NOT one of the aspects of the marketing mix influences in consumer purchases?
Principle of Closure
A psychological tendency to perceive a complete image even when the sensory information is incomplete, based on our experience and expectations.
Positioning Strategy
The process of establishing and maintaining a distinct image of a product or service in the customer's mind.
Functional Attributes
Characteristics of a product or service that serve a practical purpose or provide utility to the consumer.
Symbolic Attributes
Qualities or features of an object or entity that represent or stand for something else, carrying additional meaning beyond their inherent traits.
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