CRM Is Part of Why Airlines Offer Frequent Flyer Programs

question 104

True/False

CRM is part of why airlines offer frequent flyer programs to all customers and why credit card companies offer low-interest balance transfers only to certain targeted customers

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Definitions:

Assignment

A transfer of rights, property, or responsibilities from one party to another.

Assignee

A person, company, or entity to whom rights or interests have been transferred by another, known as the assignor.

Liabilities

Obligations that a person or company owes to others, often in the form of debts or other financial commitments.

Check Conversion

The process of electronically transforming a paper check into an electronic payment, speeding up the transaction process.