During the Sales Concept Era,technological Advances Meant That Production Increased

question 22

True/False

During the sales concept era,technological advances meant that production increased more sharply than demand for goods and services.

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Definitions:

Latent Need

A customer's unrecognised or subconscious need that has not yet been identified or addressed by companies.

Critical Needs

Fundamental requirements identified by customers that must be addressed by a product or service for it to be considered viable and satisfactory.

Market Orientation

A business approach that prioritizes identifying and meeting the needs and wants of customers through product innovation and customer service.