Examlex
What do we mean when we use the term "consumer behavior"?
Stimulus Control
Stimulus control refers to the modification of behavior through the manipulation of environmental factors that trigger specific responses.
Operant Conditioning
A method of learning that employs rewards and punishments for behavior, through which an association is made between a behavior and a consequence for that behavior.
Avoidance Training
A behavior modification technique where an individual learns to avoid an unpleasant or harmful stimulus.
Salivate
The secretion of saliva from the salivary glands in the mouth, often in anticipation of food or in response to certain stimuli.
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