Dynamite Dance Wear Is Excited About Implementation of a New

question 8

Multiple Choice

Dynamite Dance Wear is excited about implementation of a new system to improve its production processes. It is now able to offer custom designed costumes to its customers. Customers are able to select the color, fabric and design, submit each dancer's measurements, and Dynamite Dance Wear will quickly produce custom-cut costumes to fit each dancer with little additional cost. Dynamite Dance Wear must be using a(n) ________ system.

• A)mass production
• B)CAD/CAM
• C)DAC/DAF
• D)assembly line

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Definitions:

Brand Awareness

The degree to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Private-label Branding

The practice of a company selling products under its own brand that are actually manufactured by another company.

Synonymous

Having the same, or nearly the same, meaning as another word or phrase in the same language.

Perceived Value

The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations compared to the cost.