Hilde's Company Wants to Develop an Understanding of the Demographics

question 33

Multiple Choice

Hilde's company wants to develop an understanding of the demographics of people purchasing its new product. The company wants to target its marketing at this demographic of people. The marketing department has used a database management system to identify the characteristics of buyers. Which of the following will be MOST useful for identifying the appropriate demographic group at which to target marketing?

• A)data warehousing
• B)data brainstorming
• C)data consolidation
• D)data mining

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Definitions:

Fracture

A break or crack in a rock; subdivided into joints and faults.

Rock Layers

Strata or sequences of rock sediment that have accumulated over time, each layer representing a specific era in geologic history.

Youngest Unit

The most recently formed or deposited geological layer or structure in a sequence.

Logrolling

A political term denoting the practice of exchanging favors, especially in legislative contexts, but can also refer to reciprocal arrangements in other areas.