Humberto Is a Supply Chain Manager for a Multinational Company

question 57

Multiple Choice

Humberto is a supply chain manager for a multinational company. Which of the following challenges should he be LEAST concerned about?

• A)His office is missing certain business supplies.
• B)Products may get backed up in a long supply chain.
• C)a lack of communication among companies in the chain
• D)a large number of customer returns

Recognize the utility of advanced digital marketing tools such as QR codes, widgets, and virtual currencies.

Understand the classification of online consumers according to Forrester Research's social technographics.

Identify strategies for engaging different types of online consumers based on Forrester Research's classifications.

Recognize the roles and characteristics of different online consumer segments, including creators, critics, joiners, spectators, and inactives.

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Definitions:

Gratuitous Agent

An agent who acts on behalf of another person (the principal) without expecting or receiving any form of compensation.

Consideration

Something of value exchanged between parties in a contract, making the agreement legally binding.

Agency Relationship

A legal relationship in which one party, the agent, acts on behalf of another, the principal, in dealings with third parties.

Tort Liability

Legal responsibility for damages caused by a civil wrong or injury other than breach of contract.