Bill Is an Information Technology Manager for a Large Firm

question 63

Multiple Choice

Bill is an information technology manager for a large firm. His company needs to install a new software program, which he orders from his company's online supplier. This is an example of ________ e-commerce.

• A)business-to-business
• B)business-to-customer
• C)business-to-consumer
• D)business-to-supplier

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Definitions:

Sleeper Effect Method

A phenomenon where a message that was initially discounted gains in persuasiveness over time, often due to the dissociation of the message from its source.

Attraction

A force that draws individuals together, leading to friendships, romantic relationships, or other forms of social interaction.

Similarity

The state of being alike or having attributes in common, often used in psychology to explain patterns of grouping in perception and social relationships.

Reciprocity

A social norm of responding to a positive action with another positive action, rewarding kind actions.