Which of the Following Statements Is False

question 98

Multiple Choice

Which of the following statements is false?

• A)Because there is one single way to segment a market,managers must consider several variable or characteristics that could be used to identify segments.
• B)Surveys of customers are used to gather data about various aspects of the market.
• C)Statistical techniques are applied to the survey data to define the market segments.
• D)Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.

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Definitions:

Sensory Memory

The shortest-term element of memory, which acts as a buffer for stimuli received through the senses, lasting up to several seconds.

Tone

In literature, the attitude of a writer toward the subject or audience; in music, a specific pitch or quality of sound.

Information-Processing Model

A cognitive approach comparing the human mind to a computer, focusing on how information is taken in, processed, stored, and retrieved.

Sensory Memory

The shortest-term element of memory that allows individuals to retain impressions of sensory information after the original stimulus has ceased.