Which of the Following Statements Is False

question 98

Multiple Choice

Which of the following statements is false?

• A)Because there is one single way to segment a market,managers must consider several variable or characteristics that could be used to identify segments.
• B)Surveys of customers are used to gather data about various aspects of the market.
• C)Statistical techniques are applied to the survey data to define the market segments.
• D)Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.

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Definitions:

Large Variances

Significant differences between planned and actual figures in a budget, project, or any performance measurement, indicating greater deviations from expectations.

Consistent Trends

Patterns or changes in data that continue over a period of time in a similar manner.

Standard Direct Labour Hours

The estimated amount of labor hours required to produce a certain amount of output under normal conditions.

Actual Production

The real quantity of goods or services produced within a specific period, as opposed to planned or theoretical outputs.