Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 60

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the objective of this problem?

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Definitions:

Facilitating

Enabling a smoother path or providing aid to improve efficiency in reaching objectives or completing tasks.

Data Gathering

The process of collecting information from various sources to analyze patterns, trends, or to answer specific research questions.

Action Skills

The capabilities required to effectively execute tasks or take decisive actions, often in a professional or personal context.

Emerging Leadership

The development of individuals who begin to exhibit leadership qualities and potential, often in the early stages of their career or within a specific context.