Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 125

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the parameter we wish to estimate? Explain.

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Definitions:

Negatively Impact

To have a harmful or adverse effect on something.

Dominant Species

In a community, a species that as a result of its large biomass or abundance exerts a major influence on the distribution of populations of other species.

Common Species

A term referring to species that are frequently encountered within their habitat or geographical area, often well-adapted to living in human-altered environments.

Community

An assemblage of different populations that live together in a defined area and interact with each other.