Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 146

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the point estimate of the proportion p of Spanish adults who classify themselves as concerned about eating healthy?

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Definitions:

Large Stock Dividend

A distribution of a significant number of additional shares to shareholders, usually as a percentage of the shares they already hold, which often dilutes the share value.

Outstanding Shares

The total number of shares of a corporation's stock that are currently owned by all shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers.

Common Stock Dividend Distributable

A liability on the balance sheet representing the amount of dividends that have been declared by the company but not yet paid to shareholders.

Liability Account

A financial accounting term for obligations or debts that a company owes to others.