Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 94

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} Interpret the confidence interval of p.

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Definitions:

Squared Values

The result of multiplying a number by itself, symbolizing the power of 2.

Scatterplot

A type of graph used in statistics to visually display and compare two variables for a set of data.

Variables Correlated

When variables are correlated, it means there is a statistical relationship showing that changes in one variable are associated with changes in another.

Negative Correlation

A relationship between two variables in which one variable increases as the other decreases, indicating an inverse relationship.