Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 69

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} Estimate with 95% confidence thee number of Spanish adults who classify themselves as concerned about eating healthy.

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Definitions:

Functional Conflict

Functional Conflict refers to a healthy, constructive disagreement between individuals or groups that can lead to creative solutions and improvements.

Medium Levels

Refers to an intermediate or average degree of intensity, size, quality, or importance.

Proxemics

The study of how humans use space in communication, including the physical distances maintained in social interactions and the implications of space on behavior and communication.

Non-verbal Behaviours

Communication actions other than spoken or written language, including gestures, facial expressions, body language, and other forms of expressing messages without words.