Briefly Explain Why the Histogram Below Is Misleading

question 134

Essay

Briefly explain why the histogram below is misleading.

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Definitions:

Return On Earned Media Model

The Return On Earned Media Model measures the value that earned media (such as customer endorsements or press coverage) contributes to a company's objectives, in terms of both brand visibility and financial gain.

Social Media Tactics

Strategies used on social media platforms to achieve specific marketing, communication, or engagement objectives.

Target Audience

A specific group of consumers identified as the intended recipient of an advertising or marketing message.

Publicity

The process of promoting products, services, or brands through public media and communications to gain public attention or awareness.