What Name Do We Give to a Descriptive Measure of a Sample

question 25

Short Answer

What name do we give to a descriptive measure of a sample?

---

Definitions:

Viral

Describing content that spreads rapidly through a population by being frequently shared or circulated among individuals, especially via the internet.

Ad Equivalency Value

A metric used to calculate the worth of non-paid media coverage by comparing it to the cost of equivalent paid advertising space or airtime.

Media Multiplexity

The theory that relationships are maintained over multiple forms of media, each adding a layer of complexity and richness to the interaction.

Social Capital

The networks, relationships, and social interactions that provide individuals and communities with value, facilitating cooperation and benefitting collective and individual actions.