If Measured Relationship Shows That an Increase in the Independent

question 5

Multiple Choice

If measured relationship shows that an increase in the independent variable leads to a decrease in the dependent variable,which of the following would be true?

• A)the relationship is a positive one
• B)the relationship is a negative one
• C)the increase and decrease would cancel each other out
• D)there is NO relationship

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Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service.

Personal Selling

A sales technique involving direct interaction between a salesperson and a customer with the aim of persuading the customer to purchase a product or service.

Non-price Strategy

Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.

Upper-middle Class

A socio-economic group characterized by high educational attainment, professional careers, and relatively high income.