Under Which of These Circumstances Would You Prefer NOT to Use

question 5

Multiple Choice

Under which of these circumstances would you prefer NOT to use Phi?

• A)the number of cases is large
• B)the relationship is small
• C)the coefficient produces a value less than .50
• D)the table marginals are very different

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Definitions:

Psychographic Segmentation

A marketing strategy that divides a market based on consumer personality traits, lifestyles, interests, attitudes, and values.

Geographic Segmentation

The division of a market into different geographical units such as countries, states, regions, cities, or neighborhoods, to tailor marketing efforts to local preferences and conditions.

Lifestyle

The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

Geodemographics

Geodemographics is a method of market segmentation that combines geography with demographic information to classify populations for targeted marketing and research purposes.