Exercise Describing Research in Which a Movie Theater Owner Flashed

question 21

Multiple Choice

exercise describing research in which a movie theater owner flashed "Eat Popcorn" and "Drink Coca-Cola" at an exposure rate of 1/3,000 per second on the screen during the presentation of a movie.The owner originally reported an increase in popcorn and sodas sales for this method of advertisement.However, later the owner admitted to falsifying the data.Which statement below best describes why he admitted to falsifying the data?

• A)because through the process of reporting and replication other researchers called the results into question
• B)because the owner was ready to close his advertising business and did not want people to bother him
• C)because through the process of hypothesis formation and collection of data other researchers called the results into question
• D)because he did not use the scientific method

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Definitions:

Thematic Apperception Test

A projective psychological test designed to reveal a person's social drives or needs by their interpretation of a series of pictures of emotionally ambiguous situations.

Projective Test

A type of psychological test in which the subject’s responses to ambiguous or unstructured material are analyzed to uncover underlying attitudes, emotions, or personality traits.

Longitudinal Study

A research method that studies the same participants multiple times over a period of time.

Archival Study

A method of research using existing records or documents to gather data and analyze trends or patterns.