Exercise Describing Research in Which a Movie Theater Owner Flashed

question 21

Multiple Choice

exercise describing research in which a movie theater owner flashed "Eat Popcorn" and "Drink Coca-Cola" at an exposure rate of 1/3,000 per second on the screen during the presentation of a movie.The owner originally reported an increase in popcorn and sodas sales for this method of advertisement.However, later the owner admitted to falsifying the data.Which statement below best describes why he admitted to falsifying the data?

• A)because through the process of reporting and replication other researchers called the results into question
• B)because the owner was ready to close his advertising business and did not want people to bother him
• C)because through the process of hypothesis formation and collection of data other researchers called the results into question
• D)because he did not use the scientific method

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Definitions:

Socio-economic Status

A measure of an individual's or family's economic and social position in relation to others, based on income, education, and employment.

Guilty-knowledge Test

A psychological assessment technique used to determine whether a person has knowledge only a guilty party would possess.

Lie-detector Test

A procedure that attempts to determine if a person is telling the truth by monitoring physiological responses to questions, also known as a polygraph test.

EEG

Electroencephalography, a non-invasive method to record electrical activity of the brain used in medical and research settings.