Consider the Following Example: a Marketing Researcher Wants to Know

question 19

Multiple Choice

Consider the following example: a marketing researcher wants to know the influence of participants' gender on willingness to buy toothpaste.In this example, participants' gender is the __________.

• A)independent variable.
• B)dependent variable.
• C)spurious variable.
• D)subject variable.

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Definitions:

Exposed Stimuli

Stimuli that are presented to an individual in a way that they can be perceived and processed by the senses.

Sense of Smell

The ability to perceive odors or scents through the olfactory system, which is part of the sensory system.

Semicircular Canals

Sense organs in the inner ear that contribute to equilibrium by responding to rotation of the head.

Equilibrium Difficulties

Challenges in maintaining physical balance, often related to issues in the inner ear or brain.