Examlex
Which of the following statements is false?
Sales Communication
The process of exchanging information and messages between a seller and potential or existing customers to facilitate the selling process.
Potential Buyers
Individuals or organizations that are considered likely or prospective customers for a product or service.
Advertising
Advertising is a promotional activity or strategy intended to attract public attention to products, services, or brands through various media channels.
Personal Selling
Personal selling is a direct marketing approach where salespersons use face-to-face interactions to convince potential buyers to make a purchase.
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