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The lower the obtained p-value, the less likely the obtained differences in the results are due to chance.
Buyer's Readiness
The stages a potential purchaser goes through before deciding to buy a product, including awareness, knowledge, liking, preference, conviction, and purchase.
Qualifying Leads
The process of determining the likelihood that a potential customer has interest, as well as the authority and financial capacity, to complete a purchase.
Health Insurance
A type of insurance that covers the cost of an insured individual's medical and surgical expenses.
Telemarketing
A method of prospecting in which salespeople telephone potential customers.
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