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IBM
International Business Machines Corporation, a worldwide tech firm renowned for its production of computer hardware, software, and provision of IT services.
Hierarchical Organizational Structure
An organizational layout where entities are ranked according to levels of authority, from highest to lowest.
Marketing Practices
The activities and strategies employed by companies to promote, sell, and distribute their products or services.
Marketing Dashboard
A tool used to visually display key marketing metrics and KPIs at a glance, allowing businesses to monitor and measure performance and make informed decisions.
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